Call for Papers 2025
Call for papers 2025
for regular delegates
NEW Deadline: January 5th
The objective of the congress is to bring together international scholars and practitioners from different disciplines and different countries working to advance knowledge on luxury marketing.
We invite papers from academics of all disciplines and from practitioners with experience and points of view on luxury.
Paper Submissions
Deadline: November 30th
Academic Coordinator: Pierre Valette-Florence
E-mail submission only: please send your submission to the following email addresses as
an attachment, naming your file as follows: full last name of the first author
and an abbreviated title (e.g. name-title.docx):
symposiumonluxury@ium.monaco.edu
+ 33 6 78 79 14 57
Call for papers 2025
for doctoral students
doctoral colLoquium
NEW Deadline: January 5th, 2025
Doctoral Colloquium: Thursday April 3, 2025
Deadline for application submission: January 5th, 2025
Notification of acceptance: January 15th, 2025
Theme: ‘Luxury: a story of Heritage, Innovations and Disruption in the AI Era’
The Doctoral Colloquium of the 2025 Monaco Symposium on Luxury aims to welcome a small group of selected doctoral students researching in areas related to this year’s Symposium theme : “Luxury: a story of Heritage, Innovations and Disruption in the AI Era”.
Who can participate: Doctoral students (PhD & DBA) in fields related to the 2025 Monaco Symposium on Luxury
Application Process:
Please provide the following documents in pdf-format:
1. A Letter of Motivation.
2. Your CV.
3. A letter of recommendation signed by your main supervisor (including all contact info) (Max 2 pages).
4. An abstract of your research (Max 2 pages).
5. A passport photo, in jpeg format.
E-mail submission only: please send your submission to the following email addresses as an attachment, naming your file as follows: full last name of the first author and an abbreviated title (e.g. name-title.docx):
symposiumonluxury@ium.monaco.edu
TOPICS
Since 2000, we have observed a very strong growth in the sales of the Luxury sector. At the same time, the number of academic articles devoted to Luxury has increased exponentially. Accordingly, the objective of the fifth edition of the biennial Monaco Symposium on Luxury is to advance knowledge on luxury marketing by bringing together international scholars from different disciplines and top-level practitioners working in the field of luxury from all over the world.
The formal program comprises both academic sessions with academic research papers and one business-oriented session with presentations open to academics as well as consultants and business managers.
In addition to this formal program, a friendly and informal atmosphere of exchange between academics and practitioners characterizes the Symposium. In that spirit, each academic paper will be given a full 30 minutes for presentation in order to facilitate exchanges between participants and allow ample time for questions from and interactions with academics and managers.
We invite papers from academics of all disciplines and from practitioners with experience and points of view on luxury. Papers may be based on, but are not limited to, the following:
- Luxury in the digital age
- Customization and digital innovation for luxury brands
- Contribution of technology to luxury goods and services
- Social media and luxury
- New concepts to better understand luxury consumers: psychology and social interactions
- The growing importance of experience in luxury
- Premium vs. luxury, downward extensions, democratization, masstige
- Cross-cultural consumer segmentations for luxury
- Brand personality, consumer personality, media personality
- Luxury for different age cohorts
- Generativity in luxury
- Counterfeiting from the consumer side
- Managing luxury brands: brand equity, personality, extensions, etc.
- Hyper luxury, upward extensions
- Luxury: global vs. local strategies
- Balancing tradition and innovation for luxury
- Luxury and sustainable development
- Social responsibility in the luxury industry
- Luxury communication: traditional media and digital innovation
- Managing counterfeiting from the brand side
- Customer relationship management for luxury brands
- Celebrity endorsement and sponsorship
- Pricing luxury
- New concepts in luxury retailing
- New modes of acquisition and disposal for luxury products
- Sensory Luxury Branding
- Sustainable Luxury
- Fashion and luxury
- Luxury fashion in the digital age
- Managing luxury fashion brands
- Luxury fashion and sustainable development
- Celebrity endorsement and sponsorship for luxury fashion
- Pricing luxury fashion
- New modes of acquisition and disposal for luxury fashion products